Tracking links to your web pages — and those of your competitors — is a major part of SEO strategy.. Link building is the process of creating inbound link to one’s own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. If a page secures lots of links, that is to say lots of other pages link to it, there's a great chance the page will be regarded as an authority. We at Aadhocc provide a set of tools which gives a comprehensive look at where your web page stands.